Gravity Ads™ → PPC + Profit-Driven Reporting
PPC campaigns with strategic architecture and margin control. We build systems where every keyword and dollar has a defined purpose.
In Gravity Ads™, we don't mix match types, stack keywords blindly, or inflate impressions.
We design PPC like a machine: segmented, profitable, and scalable aligned with every other part of your brand’s ecosystem.
What We Do
Match-Type Segmentation Blueprint
Separate campaigns for Broad, Phrase, and Exact, each with its own goal:
🔸 Broad: Discover new search terms
🔸 Phrase: Filter what works
🔸 Exact: Scale what converts. No more keyword cannibalization or overlap waste.
Let’s structure your ad system like a profit engine not a black box. Book your Gravity Ads™ audit now.
SOP-Based Campaign Architecture
Every campaign is built for a purpose:
🔸 Launching a new ASIN
🔸 Scaling top performers
🔸 Defending branded terms
🔸 Exploring new audiences
Each one follows its own SOP (naming, targeting, budget logic).
Search Term Harvesting & Negative Rules
Weekly analysis of Search Term Reports to:
🔸 Pause wasteful spend
🔸 Promote high-CVR queries
🔸 Add exacts to scale
🔸Build custom negatives per ad group
ASIN-Level Profitability Optimization
We don’t optimize by campaign—we optimize by SKU:
🔸 Adjust bids based on margin + ROAS target
🔸 Monitor TACoS by ASIN, not account
🔸 Align with COGS data + contribution margin
Placement & Geo Targeting Refinement
Where your ad shows is just as important as what it says.
🔸 Adjust bids strategically for Top of Search, segmented by match type
🔸 Segment campaigns by region or Amazon marketplace when data supports it
🔸 Optimize based on device and behavioral trends across your audience
Integrated with CRO + SEO
We test creatives based on click behavior.
🔸 If CTR is low, we A/B images or titles (Gravity CRO™).
🔸 If CVR is low, we optimize the listing itself (Gravity Core™)
🔸 Ad signals are never viewed in isolation.
Tools We Use (Practical, not Tool-Centric):
We test creatives based on click behavior.
🔸 Amazon Ads Console: Full control across Sponsored Products, Brands & Display
🔸 Real-time tracking dashboards: ROAS, ACoS and TACoS per ASIN, match type and objective
🔸 Search Term Intelligence: We map converting queries into high-performing keywords using SOP-driven logic
🔸 Bulk File Campaign Frameworks: Scalable campaign structures for efficient adjustments and budget control
🔸 Smart Keyword Grouping with ChatGPT: Campaign naming, segmentation and clustering designed for clarity, scale and testing
🔸 Data-Driven Optimization with Helium 10: Reverse-ASIN research, keyword harvesting and targeting prioritization powered by tools like Cerebro and Listing Analyzer
What You Get:
🔸 A clean PPC system you can scale, hand off, or optimize over time
🔸 Clarity and control: no more budget waste, no more “guess and boost”
🔸 Alignment between your organic SEO and paid traffic strategy
🔸 Reports that tell you what’s profitable — and what needs to go
🔸 ROAS and CVR improvement with structure-first methodology
How it all connects inside Gravity OS™
🔸 All these tools, reports and SOPs are not random tactics they’re part of a structured system. Once your product page is optimized through Gravity Core™, this is where Gravity Ads™ activates with precision.
Gravity OS™ Phase
🔸 Phase 2 – TACTICS & CONTROL
This is where we scale with control. Every ad has a clear goal. Every dollar has a job. And your paid visibility grows without sacrificing profitability.