Market Opportunity
“Your Real Market. Mapped with Data. Monetized with Precision.”
We don’t guess your audience. We measure it and turn search volume into profit, step by step.
TAM — Total Addressable Market
What it means:
🔸 Your total potential demand universe how many people are searching for your type of product, both inside Amazon and across Google, social, and retail channels.
How we map it:
🔸 Helium 10’s keyword databases to find all variations and clusters.
🔸 Amazon’s Product Opportunity Explorer (POE) for verified shopper demand and niche insights straight from Amazon’s backend.
🔸 Google Trends & external data to validate seasonality and cross-channel opportunities.
Example:
For “Vitamins” →
🔸TAM: 10M+ monthly searches across Amazon and Google combined.
Why it matters: Knowing your true market ceiling helps you plan realistic revenue goals and understand the full scope of your category.
Turn Market Potential into Predictable Profit
From big numbers to real sales Gravity Map™ shows you exactly how much market you can own, and how to get there
SAM — Serviceable Available Market
What it means:
🔸 The segment of the TAM you can realistically reach now based on your current listings, ranking power, and branding.
How we map it:
🔸Analyze which high-intent keywords your listings already index for.
🔸 We use POE, Brand Analytics, and Helium 10 Market Tracker to analyze audience overlap and top competing products.
🔸 Identify immediate quick-win clusters where you can rank faster than broad, ultra-competitive terms.
Example:
From “Vitamins” TAM (10M searches):
🔸SAM: “Vitamins for Women 40+” = 1.2M targeted searches matching your product positioning.
Why it matters: Your SAM is your next achievable market share. It’s where your PPC and SEO budget should focus for fastest ROI.
SOM — Serviceable Obtainable Market
What it means:
🔸 The piece of the SAM you can dominate in the next 3–6 months with precise listings, CRO and PPC.
How we map it:
🔸Drill down into high-converting, long-tail keywords with proven CVR.
🔸 Layer in Gravity Core™ + Gravity Ads™ for ranking and margin control.
🔸 Test micro-niches via Search Term Reports and Helium 10 keyword trackers.
Example:
From the SAM (1.2M):
🔸SOM: Realistic goal of 25,000–50,000 monthly searches you can own with 2–3 hero ASINs + Gravity CRO™.
Why it matters: Your SOM is your action plan — turning potential into sales with measurable targets and structured scaling.